Comments on: What kind of events will draw people to a new shopping centre? http://www.skylinemags.com/events/what-kind-of-events-will-draw-people-to-a-new-shopping-centre/ Fri, 18 May 2012 13:15:59 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: sharkskyn http://www.skylinemags.com/events/what-kind-of-events-will-draw-people-to-a-new-shopping-centre/#comment-1013 sharkskyn Tue, 29 Sep 2009 21:45:59 +0000 http://www.skylinemags.com/events/what-kind-of-events-will-draw-people-to-a-new-shopping-centre#comment-1013 I assume you are responsible for driving foot-traffic to the shopping center; that is, just getting the people there. The final sale would be up to the businesses in the center. DIRECT MAIL: If the stores in the center are the types of businesses that can offer a special discount or incentive to come in, you should look into doing a direct mail coupon/discount mailer that has "special savings" from each of the stores in the center. Collectively, if all the stores have an ad/coupon in the mailer, it would be a greater incentive to the customer to take advantage of discounts that are all in one shopping center. I'd mail out the mailer to 25-30k residences with in a 5 mile radius of the shopping center, PROMOTIONAL: - A sponsored wine, food and shopping night featuring all of your stores. Free for one night. You can make this a dress-up event or a family event depending on the type of people who shop at the center. This will be good for exposure, but it's uncertain how much long-term business this will generate.<br><b>References : </b><br> I assume you are responsible for driving foot-traffic to the shopping center; that is, just getting the people there. The final sale would be up to the businesses in the center.

DIRECT MAIL:
If the stores in the center are the types of businesses that can offer a special discount or incentive to come in, you should look into doing a direct mail coupon/discount mailer that has "special savings" from each of the stores in the center. Collectively, if all the stores have an ad/coupon in the mailer, it would be a greater incentive to the customer to take advantage of discounts that are all in one shopping center. I’d mail out the mailer to 25-30k residences with in a 5 mile radius of the shopping center,

PROMOTIONAL:
- A sponsored wine, food and shopping night featuring all of your stores. Free for one night. You can make this a dress-up event or a family event depending on the type of people who shop at the center. This will be good for exposure, but it’s uncertain how much long-term business this will generate.
References :

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